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UX Researcher, 6+ yrs in corporate, consulting & academia

Currently supporting loyalty, growth and delivery experience in a two-sided marketplace. As a systems thinker, I challenge the room on whether we're solving the right question and catch the details that would've been our achilles heel.

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I find joy in turning messy high stakes rooms into clear next steps. 

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Foundational Charter Strategy / Lifecycle Retention / Onboarding

Reframing the north star, from orders to adoption

+20%

feature

adoption

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Generative Sprints / Behavioral Psychology / Risk Remediation

Defining loyalty principles that outlived the program

Flagged a $17M

risk

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Operational Policies / Supply & Demand Trade-offs

Finding compromise in a
2-sided marketplace

New Product Development / Consumer Research / Corporate Learning 

Enabling learning in the flow of work

Saved

$30K

in attrition

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Enterprise Solutions / Employee Experience / Financial Services 

Envisioning a new digital experience

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